Small Businesses Can't Afford (To Not Do) SEO

Selling to small businesses can be tough. Their budgets are generally tight and they usually want fast results. That means investing in SEO is…

Nobody Is An SEO Expert

Throughout the marketing industry, SEOs and marketers alike have attached the term "expert" next to their name. SEO is an ever-changing industry. Every…

How to Scale Title Tag and Meta Description Creation

The Problem

Your SEO Specialist will tell you that every page on your website should have unique and optimized titles and meta descriptions. I agree…

Why Google Doesn't Care How You Feel About Your Content

One of my absolute favorite lines from Pulp Fiction (pausing in acknowledgment of the fact that this movie is rife with legendary one-liners) comes…

How To Do Less And Get More

SEO is a complicated service. Even with advancements in software, it requires a lot of human effort to get results. Add to that the “shiny object…

Mitigating the Dangers of a Website Migration

A website migration can be a confusing term that is often misunderstood as only applying to a website that is moving its web address. In some…

Why SEOs Need to Ditch Keyword Search Volume

Keyword search volume is the number of searches a keyword receives during a given period (usually per month). It is a commonly-used, descriptive…

Three Things to Consider When Optimizing for Local Search

Let’s start with the obvious. In 2020, every search is a local search. Google knows where you are and where you used to be (it can probably guess where…

Using Social Media to Improve Your Digital PR & Link Campaigns

On the 11th January 2018, the world of social media marketing changed forever, causing a headache for social media experts and an even bigger problem…