I know, it sounds wrong. Google, a word used interchangeably with “search” so frequently that in 2006 it was added to the Oxford English Dictionary as…
by Michael Stricker | Nov 05, 2019 | SEO Strategy
by Michael Stricker | Oct 29, 2019 | SEO Strategy
In the first part of this series about the different strategies needed for different industries, I discussed local businesses and news sites. Today…
by Michael Stricker | Oct 17, 2019 | Digital Marketing Strategy, SEO Strategy
Google's Senior Webmaster Trends Analyst, John Mueller, indirectly reinforced your need for industry-specific SEO during a recent Webmaster Central,…
by Andrew Dennis | Oct 03, 2019 | Basic SEO, Content Marketing, Digital Marketing Strategy
Should you invest in SEO or PR? Answer: yes.
Too often I see clients, prospects, or even my peers within digital marketing making SEO and public…
by Julia McCoy | Sep 26, 2019 | Content Marketing, On-Page SEO, SEO Results
“We’re doing content marketing. We started a blog.”
This is a phrase you’ll hear from a lot of marketers. However, those who take this casual approach…
by Ronell Smith | Sep 05, 2019 | Digital Marketing Strategy, SEO Results, SEO Tools
Search intent is the latest SEO buzzword, and for good reason. If, as content creators, we can understand what content Google is looking to reward for…
by Britney Muller | Jul 17, 2019 | Basic SEO, Content Marketing, Digital Marketing Strategy
How do you answer a question as big as, “Where should our company start with SEO?”
There are, quite literally, hundreds of SEO activities you could…
by Charles T | Jul 10, 2019 | Digital Marketing Case Studies
SEO is a field where testing assumptions can reveal truths about optimizing your website. Busting SEO myths helps us make better business decisions and…