Google is Not a Search Engine

I know, it sounds wrong. Google, a word used interchangeably with “search” so frequently that in 2006 it was added to the Oxford English Dictionary as…

Different Industries, Different SEO Strategies (Part Three)

In parts one and two of this series, I covered everything from local businesses to large ecommerce sites. Today, I want to talk about one of the…

Different Industries, Different SEO Strategies (Part Two)

In the first part of this series about the different strategies needed for different industries, I discussed local businesses and news sites. Today…

Different Industries, Different SEO Strategies (Part One)

Google's Senior Webmaster Trends Analyst, John Mueller, indirectly reinforced your need for industry-specific SEO during a recent Webmaster Central,…

Integrating SEO and PR: Best Frenemies

Should you invest in SEO or PR? Answer: yes.

Too often I see clients, prospects, or even my peers within digital marketing making SEO and public…

How to Build a Content Strategy Foundation for Mighty Content Marketing

“We’re doing content marketing. We started a blog.”

This is a phrase you’ll hear from a lot of marketers. However, those who take this casual approach…

Be the Best Answer: Applying Search Intent Insights

Search intent is the latest SEO buzzword, and for good reason. If, as content creators, we can understand what content Google is looking to reward for…

Prioritizing SEO Tasks for Maximum Results

How do you answer a question as big as, “Where should our company start with SEO?”

There are, quite literally, hundreds of SEO activities you could…

SEO Mythbusting: Does Google Have a Political Bias?

SEO is a field where testing assumptions can reveal truths about optimizing your website. Busting SEO myths helps us make better business decisions and…