How to Make SEO Solve Your Paid Search Advertising Problems

Imagine you’re getting ready in a hurry and accidentally put on two shoes from different pairs and don’t notice until you’re at the office. As long as…

Empathy and Persuasion: Tips for Successful Link Outreach

Link outreach is about two things: empathy and persuasion.

If you remember this simple fact, your outreach will be better than probably 80% of the…

An SEO Reporting Interview with Cyrus Shepard

[PM] In a Whiteboard Friday earlier this year, you discussed SEO reporting and KPIs for SEO, such as “assisted conversions.” Could you share some more…

Search Immersion: Put Your Best Foot Forward

Lack of buy-in. Failure to prioritize. Limited budget and resources. Low understanding of search. Corporate silos. All these and more are obstacles…

SEO Reporting: Prove Your Value

A common lamentation in the SEO world is that our stakeholders just “don’t get it.” They don’t understand what you do and why it’s valuable. They think…

Getting the Most from Google My Business in 2020

Local search is bigger than ever before. With the increasing number of “near me” searches on Google, we are still seeing continued growth in traffic…

The Importance of User Experience for SEOs

What is UX?

I Want Money — Lots and Lots of Money

When I first began practicing SEO some 15 years ago, I thought the formula was pretty simple. Step one: Be good at SEO. Step two: Profit! Seems…

Let It Go: How To Embrace Automation And Get More Done

This year, so far, has been the absolute worst. My 2020 started with a 6.4 earthquake, a countrywide blackout, and then this little thing called…