Three Things to Consider When Optimizing for Local Search

Let’s start with the obvious. In 2020, every search is a local search. Google knows where you are and where you used to be (it can probably guess where…

Using Social Media to Improve Your Digital PR & Link Campaigns

On the 11th January 2018, the world of social media marketing changed forever, causing a headache for social media experts and an even bigger problem…

Is There Bad Organic Traffic?

No. 

We’ve been fielding an increasing number of questions about whether national — or even international — organic traffic is a bad thing. The short…

Building A Discoverability Powerhouse: Competitive Advantage Through Merging Organic Search, Paid Search, & Performance Content

We as an industry talk a good game on collaboration, but the truth is that it’s not really happening the way we tell our clients or executives that it…

How to Build Quality Backlinks for Your Hotel Website

For years, backlinks have been an integral part of search engine optimization (SEO) and the success of top website rankings in Google and other search…

Interviewing for an SEO Job

Today I want to talk about how to interview for an SEO position. I had a new position open up on my team recently and of course needed to fill it, so I…

Google is Not a Search Engine

I know, it sounds wrong. Google, a word used interchangeably with “search” so frequently that in 2006 it was added to the Oxford English Dictionary as…

Different Industries, Different SEO Strategies (Part Three)

In parts one and two of this series, I covered everything from local businesses to large ecommerce sites. Today, I want to talk about one of the…

Different Industries, Different SEO Strategies (Part Two)

In the first part of this series about the different strategies needed for different industries, I discussed local businesses and news sites. Today…