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We’ve been fielding an increasing number of questions about whether national — or even international — organic traffic is a bad thing. The short…
We as an industry talk a good game on collaboration, but the truth is that it’s not really happening the way we tell our clients or executives that it…
For years, backlinks have been an integral part of search engine optimization (SEO) and the success of top website rankings in Google and other search…
Today I want to talk about how to interview for an SEO position. I had a new position open up on my team recently and of course needed to fill it, so I…
I know, it sounds wrong. Google, a word used interchangeably with “search” so frequently that in 2006 it was added to the Oxford English Dictionary as…
In the first part of this series about the different strategies needed for different industries, I discussed local businesses and news sites. Today…
Google's Senior Webmaster Trends Analyst, John Mueller, indirectly reinforced your need for industry-specific SEO during a recent Webmaster Central,…
Should you invest in SEO or PR? Answer: yes.
Too often I see clients, prospects, or even my peers within digital marketing making SEO and public…
