Integrating SEO and PR: Best Frenemies

Should you invest in SEO or PR? Answer: yes.

Too often I see clients, prospects, or even my peers within digital marketing making SEO and public…

How to Build a Content Strategy Foundation for Mighty Content Marketing

“We’re doing content marketing. We started a blog.”

This is a phrase you’ll hear from a lot of marketers. However, those who take this casual approach…

Be the Best Answer: Applying Search Intent Insights

Search intent is the latest SEO buzzword, and for good reason. If, as content creators, we can understand what content Google is looking to reward for…

Prioritizing SEO Tasks for Maximum Results

How do you answer a question as big as, “Where should our company start with SEO?”

There are, quite literally, hundreds of SEO activities you could…

SEO Mythbusting: Does Google Have a Political Bias?

SEO is a field where testing assumptions can reveal truths about optimizing your website. Busting SEO myths helps us make better business decisions and…

SEO Project Management and Actually Getting Stuff Done: A Case Study

One of the most common SEO challenges marketers face is getting their recommendations implemented. You figure out what will bring customers to your…

School for Search: Bringing Search Marketing to Universities

It’s a well-known trope for anyone who’s been involved with digital marketing for some time: ask 10 search marketing professionals how they got their…

Time is The Ultimate SEO Commodity

And what do Henry Ford and Thomas Saint have in common? In case you’re not aware of who Thomas Saint is, he is generally considered the inventor of the…

The Power of Link Intent

Building your business or blog online is all about getting into your audience’s head. Knowing what and how they think makes your job as a marketer that…