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Welcome to the PAGES Magazine Blog

PAGES is a digital SEO magazine. We share stories, insights, and guides from SEO experts across the industry so you can learn from the best.

SEO Maturity: How to Grow Search at Your Company

•SEO Strategy

It is a mistake to assume a company is knowledgeable, bought in, and motivated to execute search work simply because they have an SEO department or have…

Content Optimization: Things Not Strings

•Advanced SEO •Content Marketing •Content Creation

Four Pillars of SEO

If you have watched any of my videos or webinars, you will have heard me speak about the four pillars of SEO that should be part of…

How to Make SEO Solve Your Paid Search Advertising Problems

•SEO Strategy

Imagine you’re getting ready in a hurry and accidentally put on two shoes from different pairs and don’t notice until you’re at the office. As long as…

Empathy and Persuasion: Tips for Successful Link Outreach

•Link Building •SEO Strategy

Link outreach is about two things: empathy and persuasion.

If you remember this simple fact, your outreach will be better than probably 80% of the…

An SEO Reporting Interview with Cyrus Shepard

•SEO Reporting

[PM] In a Whiteboard Friday earlier this year, you discussed SEO reporting and KPIs for SEO, such as “assisted conversions.” Could you share some more…

Search Immersion: Put Your Best Foot Forward

•Advanced SEO •SEO Strategy

Lack of buy-in. Failure to prioritize. Limited budget and resources. Low understanding of search. Corporate silos. All these and more are obstacles…

SEO Reporting: Prove Your Value

•SEO Strategy

A common lamentation in the SEO world is that our stakeholders just “don’t get it.” They don’t understand what you do and why it’s valuable. They think…

Getting the Most from Google My Business in 2020

•Basic SEO •SEO Strategy

Local search is bigger than ever before. With the increasing number of “near me” searches on Google, we are still seeing continued growth in traffic from…

The Importance of User Experience for SEOs

•Basic SEO •On-Page SEO

What is UX?

I Want Money — Lots and Lots of Money

•SEO Strategy

When I first began practicing SEO some 15 years ago, I thought the formula was pretty simple. Step one: Be good at SEO. Step two: Profit! Seems obvious,…