In the practice of Search Engine Optimization, there are a lot of unknowns. Sure Google gives us ideas and points us in a direction. But even then it can be hard to know exactly what does what when we are trying to make an impact on the work we do. Listen in as Charles breaks down his process to test and prove the work of SEO at Verizon.
Charles is a columnist in PAGES, where he shares his findings from SEO tests with the goal of helping digital marketers make informed decisions about SEO best practices.
In this episode, Charles and I discuss SEO testing. The practice of creating tests to prove theories and ideas we have about the work of Search Engine Optimization.