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Basic SEO

SEO, also known as search engine optimization, refers to a set of tactics and strategies aimed at improving a website’s performance in organic search. These articles will help you learn the fundamentals of SEO.

Time is The Ultimate SEO Commodity

•Basic SEO

And what do Henry Ford and Thomas Saint have in common? In case you’re not aware of who Thomas Saint is, he is generally considered the inventor of the…

Taking an SEO Road Trip: Part One

•Basic SEO •Keyword Research •Link Building

Some of you may not remember, but there was a time when using a foldable map was the only way to navigate on a road trip. I remember in every gas station…

Search in China: An Introduction to Baidu

•Basic SEO •Keyword Research •Link Building

While Google made headlines last year over Dragonfly, the search engine prototype said to be in development for Chinese markets, it should come as no…

Google My Business, Local Packs, & Gym Class Heroes

•Basic SEO

 Picture this: it’s 8th grade gym class and you’ve been selected as dodgeball team captain. You’re up first to choose your teammates. You’re the new kid…

The Undeniable Importance of “Quick Wins” In SEO

•Basic SEO

Sometimes, marketing can feel like you’re putting in a ton of effort for fleeting results.

For example: you publish the perfect blog post. It took you…

SEO Mythbusting: Does Google Recognize Click-to-Call as a Phone Number?

•Basic SEO •On-Page SEO •Technical SEO

SEO is a field where testing assumptions can reveal truths about optimizing your website. Busting SEO myths helps us make better business decisions and…

Diagnosing Website Traffic Drops

•Basic SEO •Technical SEO

A drop in visitors to your site can be one of the first indicators that something is awry with your optimization. From technical errors to regular updates…

Going Meta on Your SEO

•Basic SEO •On-Page SEO •Technical SEO

Whether you’ve been an SEO for two weeks or two decades, you’re inevitably going to stumble into arguments about Meta tags. It’s sometimes hard to…

Do-It-Yourself Technical SEO Audit: A Beginner’s Guide to SEO Audits [Visual Guide / Infographic]

•Basic SEO •On-Page SEO •Technical SEO

You’ve got a website and you think it’s time for an SEO audit — where do you start?

If you’re looking for help on how to conduct a basic SEO audit of your…

Race to the Top: Quick Tips for Faster Page Speed

•Basic SEO •Technical SEO

“Slow and steady” always wins the proverbial race, but Aesop might rewrite his fable if he saw how fast internet speeds are shaping online success.

For…