Google My Business, Local Packs, & Gym Class Heroes

 Picture this: it’s 8th grade gym class and you’ve been selected as dodgeball team captain. You’re up first to choose your teammates. You’re the new…

The Undeniable Importance of “Quick Wins” In SEO

Sometimes, marketing can feel like you’re putting in a ton of effort for fleeting results.

For example: you publish the perfect blog post. It took you…

SEO Mythbusting: Does Google Recognize Click-to-Call as a Phone Number?

SEO is a field where testing assumptions can reveal truths about optimizing your website. Busting SEO myths helps us make better business decisions and…

Diagnosing Website Traffic Drops

A drop in visitors to your site can be one of the first indicators that something is awry with your optimization. From technical errors to regular…

Going Meta on Your SEO

Whether you’ve been an SEO for two weeks or two decades, you’re inevitably going to stumble into arguments about Meta tags. It’s sometimes hard to…

Do-It-Yourself Technical SEO Audit: A Beginner’s Guide to SEO Audits [Visual Guide / Infographic]

You’ve got a website and you think it’s time for an SEO audit — where do you start?

If you’re looking for help on how to conduct a basic SEO audit of…

Race to the Top: Quick Tips for Faster Page Speed

“Slow and steady” always wins the proverbial race, but Aesop might rewrite his fable if he saw how fast internet speeds are shaping online success.

For…

The Real Gold: Learning from On-Site Search Data

SEO is about understanding user intent and crafting strategy around what people actually want.Optimizing the content on your website and wider…

Crafting Content Magic: Applying Keyword Research to Content Marketing

According to a recent study by eMarketer, 9 out of 10 B2B businesses in the United States use digital content marketing. It’s not only an industry best…