How to Build Quality Backlinks for Your Hotel Website

For years, backlinks have been an integral part of search engine optimization (SEO) and the success of top website rankings in Google and other search…

Different Industries, Different SEO Strategies (Part One)

Google's Senior Webmaster Trends Analyst, John Mueller, indirectly reinforced your need for industry-specific SEO during a recent Webmaster Central,…

Integrating SEO and PR: Best Frenemies

Should you invest in SEO or PR? Answer: yes.

Too often I see clients, prospects, or even my peers within digital marketing making SEO and public…

Be the Best Answer: Applying Search Intent Insights

Search intent is the latest SEO buzzword, and for good reason. If, as content creators, we can understand what content Google is looking to reward for…

Prioritizing SEO Tasks for Maximum Results

How do you answer a question as big as, “Where should our company start with SEO?”

There are, quite literally, hundreds of SEO activities you could…

SEO Project Management and Actually Getting Stuff Done: A Case Study

One of the most common SEO challenges marketers face is getting their recommendations implemented. You figure out what will bring customers to your…

School for Search: Bringing Search Marketing to Universities

It’s a well-known trope for anyone who’s been involved with digital marketing for some time: ask 10 search marketing professionals how they got their…

Time is The Ultimate SEO Commodity

And what do Henry Ford and Thomas Saint have in common? In case you’re not aware of who Thomas Saint is, he is generally considered the inventor of the…

Extending Your Reach: Creating Content for Multiple Outreach Markets

 Finding a topic that hasn’t been overdone can be tough.