How to Build a Content Strategy Foundation for Mighty Content Marketing

“We’re doing content marketing. We started a blog.”

This is a phrase you’ll hear from a lot of marketers. However, those who take this casual approach…

Be the Best Answer: Applying Search Intent Insights

Search intent is the latest SEO buzzword, and for good reason. If, as content creators, we can understand what content Google is looking to reward for…

Stories of the Strange: Site Auditing Oddities

A technically-sound website is the basis for digital marketing success. Consider your website as if it were a storefront; just as a brick-and-mortar…

3 Easy Ways to Integrate Your Social Media & SEO Campaigns

It’s not uncommon these days to come across content aimed at digital marketing professionals that attempts to pit channels against each other in an…

Audience & Algorithms: How to Optimize Your Content Strategy for 2019

 According to a recent study by the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use content marketing.

The Payoff of Audience Research

While SEO is best categorized as a marketing discipline, most SEOs don’t think of sitting down and actually talking with their client’s customers.…