Link outreach is about two things: empathy and persuasion.

If you remember this simple fact, your outreach will be better than probably 80% of the…

Lack of buy-in. Failure to prioritize. Limited budget and resources. Low understanding of search. Corporate silos. All these and more are obstacles…

A common lamentation in the SEO world is that our stakeholders just “don’t get it.” They don’t understand what you do and why it’s valuable. They think…

Local search is bigger than ever before. With the increasing number of “near me” searches on Google, we are still seeing continued growth in traffic from…

When I first began practicing SEO some 15 years ago, I thought the formula was pretty simple. Step one: Be good at SEO. Step two: Profit! Seems obvious,…

This year, so far, has been the absolute worst. My 2020 started with a 6.4 earthquake, a countrywide blackout, and then this little thing called…

I wasn’t around for the SEO Dark Ages. I was still living in New York, trying to make it as a jazz musician. I wasn’t working in SEO when Google rolled…

Selling to small businesses can be tough. Their budgets are generally tight and they usually want fast results. That means investing in SEO is completely…

Throughout the marketing industry, SEOs and marketers alike have attached the term "expert" next to their name. SEO is an ever-changing industry. Every…

The Problem

Your SEO Specialist will tell you that every page on your website should have unique and optimized titles and meta descriptions. I agree with…