Integrating SEO and PR: Best Frenemies

Should you invest in SEO or PR? Answer: yes.

Too often I see clients, prospects, or even my peers within digital marketing making SEO and public…

How to Build a Content Strategy Foundation for Mighty Content Marketing

“We’re doing content marketing. We started a blog.”

This is a phrase you’ll hear from a lot of marketers. However, those who take this casual approach…

Prioritizing SEO Tasks for Maximum Results

How do you answer a question as big as, “Where should our company start with SEO?”

There are, quite literally, hundreds of SEO activities you could…

School for Search: Bringing Search Marketing to Universities

It’s a well-known trope for anyone who’s been involved with digital marketing for some time: ask 10 search marketing professionals how they got their…

The Power of Link Intent

Building your business or blog online is all about getting into your audience’s head. Knowing what and how they think makes your job as a marketer that…

Extending Your Reach: Creating Content for Multiple Outreach Markets

 Finding a topic that hasn’t been overdone can be tough.

PAGES at the Rockies Creative Awards, and a Farewell from the Standing Managing Editor

 -A Note from the Editor.-

Audience & Algorithms: How to Optimize Your Content Strategy for 2019

 According to a recent study by the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use content marketing.

How I Got Content Marketing and SEO on the Same Team

In every great marketing organization, there is always the same debate: “Where does SEO fit into a content marketing strategy?”

And you know what I…