They shouldn't.
Going into this year, who would have guessed what was to come. I don’t think I need to list out why 2020 has been wild. People and…
The biggest question from a digital marketing perspective has always been: SEO vs. PPC, which one is better? Can they work together? Are they always…
It is a mistake to assume a company is knowledgeable, bought in, and motivated to execute search work simply because they have an SEO department or…
Imagine you’re getting ready in a hurry and accidentally put on two shoes from different pairs and don’t notice until you’re at the office. As long as…
Link outreach is about two things: empathy and persuasion.
If you remember this simple fact, your outreach will be better than probably 80% of the…
Lack of buy-in. Failure to prioritize. Limited budget and resources. Low understanding of search. Corporate silos. All these and more are obstacles…
A common lamentation in the SEO world is that our stakeholders just “don’t get it.” They don’t understand what you do and why it’s valuable. They think…
Local search is bigger than ever before. With the increasing number of “near me” searches on Google, we are still seeing continued growth in traffic…
When I first began practicing SEO some 15 years ago, I thought the formula was pretty simple. Step one: Be good at SEO. Step two: Profit! Seems…
This year, so far, has been the absolute worst. My 2020 started with a 6.4 earthquake, a countrywide blackout, and then this little thing called…
