SEO Strategy

SEO strategy encompasses all the techniques and activities a company implements to improve their search rankings and grow organic search traffic to their website. These posts will share advice on how to build your own effective SEO strategy.

How Your Outreach Practices Should Change During and After a Pandemic

•Link Building •SEO Strategy

They shouldn't. 

Going into this year, who would have guessed what was to come. I don’t think I need to list out why 2020 has been wild. People and…

SEO vs PPC: Two Will Enter - Two Will Win

•SEO Strategy

The biggest question from a digital marketing perspective has always been: SEO vs. PPC, which one is better? Can they work together? Are they always…

SEO Maturity: How to Grow Search at Your Company

•SEO Strategy

It is a mistake to assume a company is knowledgeable, bought in, and motivated to execute search work simply because they have an SEO department or…

How to Make SEO Solve Your Paid Search Advertising Problems

•SEO Strategy

Imagine you’re getting ready in a hurry and accidentally put on two shoes from different pairs and don’t notice until you’re at the office. As long as…

Empathy and Persuasion: Tips for Successful Link Outreach

•Link Building •SEO Strategy

Link outreach is about two things: empathy and persuasion.

If you remember this simple fact, your outreach will be better than probably 80% of the…

Search Immersion: Put Your Best Foot Forward

•Advanced SEO •SEO Strategy

Lack of buy-in. Failure to prioritize. Limited budget and resources. Low understanding of search. Corporate silos. All these and more are obstacles…

SEO Reporting: Prove Your Value

•SEO Strategy

A common lamentation in the SEO world is that our stakeholders just “don’t get it.” They don’t understand what you do and why it’s valuable. They think…

Getting the Most from Google My Business in 2020

•Basic SEO •SEO Strategy

Local search is bigger than ever before. With the increasing number of “near me” searches on Google, we are still seeing continued growth in traffic…

I Want Money — Lots and Lots of Money

•SEO Strategy

When I first began practicing SEO some 15 years ago, I thought the formula was pretty simple. Step one: Be good at SEO. Step two: Profit! Seems…

Let It Go: How To Embrace Automation And Get More Done

•Advanced SEO •SEO Strategy

This year, so far, has been the absolute worst. My 2020 started with a 6.4 earthquake, a countrywide blackout, and then this little thing called…