Small Businesses Can't Afford (To Not Do) SEO

Selling to small businesses can be tough. Their budgets are generally tight and they usually want fast results. That means investing in SEO is…

Nobody Is An SEO Expert

Throughout the marketing industry, SEOs and marketers alike have attached the term "expert" next to their name. SEO is an ever-changing industry. Every…

How to Scale Title Tag and Meta Description Creation

The Problem

Your SEO Specialist will tell you that every page on your website should have unique and optimized titles and meta descriptions. I agree…

How To Do Less And Get More

SEO is a complicated service. Even with advancements in software, it requires a lot of human effort to get results. Add to that the “shiny object…

Why SEOs Need to Ditch Keyword Search Volume

Keyword search volume is the number of searches a keyword receives during a given period (usually per month). It is a commonly-used, descriptive…

Three Things to Consider When Optimizing for Local Search

Let’s start with the obvious. In 2020, every search is a local search. Google knows where you are and where you used to be (it can probably guess where…

Building A Discoverability Powerhouse: Competitive Advantage Through Merging Organic Search, Paid Search, & Performance Content

We as an industry talk a good game on collaboration, but the truth is that it’s not really happening the way we tell our clients or executives that it…

How to Build Quality Backlinks for Your Hotel Website

For years, backlinks have been an integral part of search engine optimization (SEO) and the success of top website rankings in Google and other search…

Different Industries, Different SEO Strategies (Part Three)

In parts one and two of this series, I covered everything from local businesses to large ecommerce sites. Today, I want to talk about one of the…