Four Pillars of SEO

If you have watched any of my videos or webinars, you will have heard me speak about the four pillars of SEO that should be part of…

Lack of buy-in. Failure to prioritize. Limited budget and resources. Low understanding of search. Corporate silos. All these and more are obstacles…

This year, so far, has been the absolute worst. My 2020 started with a 6.4 earthquake, a countrywide blackout, and then this little thing called…

The Problem

Your SEO Specialist will tell you that every page on your website should have unique and optimized titles and meta descriptions. I agree…

I know, it sounds wrong. Google, a word used interchangeably with “search” so frequently that in 2006 it was added to the Oxford English Dictionary as…

SEO is a field where testing assumptions can reveal truths about optimizing your website. Busting SEO myths helps us make better business decisions…

A technically-sound website is the basis for digital marketing success. Consider your website as if it were a storefront; just as a brick-and-mortar…

How do you know what you know about search engine optimization?

All decisions made in SEO are based on information that requires careful collection. Guidance must come from educated guesses, informed by trustworthy…

So you have this great website.The graphics and design are perfect, the HTML is letter-perfect, and you even have web analytics switched on (and you…