SEO Mythbusting: How Deep Does Google Read into the Title Tag?

SEO is a field where testing assumptions can reveal truths about optimizing your website. Busting SEO myths helps us make better business decisions…

Stories of the Strange: Site Auditing Oddities

A technically-sound website is the basis for digital marketing success. Consider your website as if it were a storefront; just as a brick-and-mortar…

SEO Mythbusting: Can Google Recognize All Phone Number Formats?

How do you know what you know about search engine optimization?

Solving Common Crawling Obstacles

All decisions made in SEO are based on information that requires careful collection. Guidance must come from educated guesses, informed by trustworthy…

Creating Context with Structured Data

So you have this great website.The graphics and design are perfect, the HTML is letter-perfect, and you even have web analytics switched on (and you…

An Answer You Can’t Ignore: Taking On-Page Optimization to the Next Level

 For all the constant advances in SEO, on-page optimization is often unsophisticated. You’ve optimized the Title tag, Meta description, and H1, and…

Keyword Difficulty in a Post-RankBrain World

Exactly how hard is it to rank for a particular keyword?

Answering this question is a key component of good keyword research, and software companies…