Stories of the Strange: Site Auditing Oddities

A technically-sound website is the basis for digital marketing success. Consider your website as if it were a storefront; just as a brick-and-mortar…

SEO Mythbusting: Can Google Recognize All Phone Number Formats?

How do you know what you know about search engine optimization?

Solving Common Crawling Obstacles

 

All decisions made in SEO are based on information that requires careful collection. Guidance must come from educated guesses, informed by…

Creating Context with Structured Data

 

So you have this great website.The graphics and design are perfect, the HTML is letter-perfect, and you even have web analytics switched on (and you…

An Answer You Can’t Ignore: Taking On-Page Optimization to the Next Level

 For all the constant advances in SEO, on-page optimization is often unsophisticated. You’ve optimized the Title tag, Meta description, and H1, and…

Keyword Difficulty in a Post-RankBrain World