Integrating SEO and PR: Best Frenemies

Should you invest in SEO or PR? Answer: yes.

Too often I see clients, prospects, or even my peers within digital marketing making SEO and public…

Prioritizing SEO Tasks for Maximum Results

How do you answer a question as big as, “Where should our company start with SEO?”

There are, quite literally, hundreds of SEO activities you could…

SEO Project Management and Actually Getting Stuff Done: A Case Study

One of the most common SEO challenges marketers face is getting their recommendations implemented. You figure out what will bring customers to your…

Time is The Ultimate SEO Commodity

And what do Henry Ford and Thomas Saint have in common? In case you’re not aware of who Thomas Saint is, he is generally considered the inventor of the…

Taking an SEO Road Trip: Part One

Some of you may not remember, but there was a time when using a foldable map was the only way to navigate on a road trip. I remember in every gas…

Search in China: An Introduction to Baidu

While Google made headlines last year over Dragonfly, the search engine prototype said to be in development for Chinese markets, it should come as no…

Google My Business, Local Packs, & Gym Class Heroes

 Picture this: it’s 8th grade gym class and you’ve been selected as dodgeball team captain. You’re up first to choose your teammates. You’re the new…

The Undeniable Importance of “Quick Wins” In SEO

Sometimes, marketing can feel like you’re putting in a ton of effort for fleeting results.

For example: you publish the perfect blog post. It took you…

SEO Mythbusting: Does Google Recognize Click-to-Call as a Phone Number?

SEO is a field where testing assumptions can reveal truths about optimizing your website. Busting SEO myths helps us make better business decisions and…