SEO is a complicated service. Even with advancements in software, it requires a lot of human effort to get results. Add to that the “shiny object…
Keyword search volume is the number of searches a keyword receives during a given period (usually per month). It is a commonly-used, descriptive statistic…
Let’s start with the obvious. In 2020, every search is a local search. Google knows where you are and where you used to be (it can probably guess where…
We as an industry talk a good game on collaboration, but the truth is that it’s not really happening the way we tell our clients or executives that it…
For years, backlinks have been an integral part of search engine optimization (SEO) and the success of top website rankings in Google and other search…
I know, it sounds wrong. Google, a word used interchangeably with “search” so frequently that in 2006 it was added to the Oxford English Dictionary as a…
In thefirst partof this series about the different strategies needed for different industries, I discussed local businesses and news sites. Today we'll…
Google's Senior Webmaster Trends Analyst, John Mueller, indirectly reinforced your need for industry-specific SEO during a recent Webmaster Central,…
